Changes in consumer purchasing behaviours are one of the considered important factors in recent days. Especially, globalized companies consider these changes. Because, such kind of companies have to know the specifications of each country and influencing factors they do work. Every human being has different needs such as individual needs, physiological needs, biological needs and etc. Although social factors have more impacts on consumer needs in several countries, but there some countries that religious, cultural and economic factors influence consumer needs as well. Hence, if the companies want to be succeed, they have to evaluate consumers behaviors effectively and as well as efficiency. There are some factors having impacts on modern youths in the Republic of Azerbaijan too. The main source of these factors is not only globalization, but also national, religious, family relations and etc. A survey was conducted among 99 students at Qafqaz University and purchasing power, influencing factors of decision making process were tried to be identified.