WHAT ARE THE UNDERSTANDING AND REASON FOR CORPORATE SOCIAL RESPONSIBILITY (CSR) IN BP AZERBAIJAN

WHAT ARE THE UNDERSTANDING AND REASON FOR CORPORATE SOCIAL RESPONSIBILITY (CSR) IN BP AZERBAIJAN

ABSTRACT

Corporate Social Responsibility, shortly CSR, the set of standards to which a company subscribes so as to make its effect on society, has the potential contributing to sustainable improvement and poverty reduction in the world. In the beginning of the 1960´s there was an increase in the ethical aspects of business to an exceptional level. Unsafe products were sold in businesses, the environment was polluted, bribery occurred on an international scale was replaced by the pursuit for profit and power (Lantos, 2001). Thus, since the 1970´s the interest for social contributions not only focused on the productivity sector of an organization, but also on the welfare of employees, customers and other stakeholders as well as outside groups and the environment (ibid.). Nowadays, CSR is broadly used by the companies in order to contribute to the development of society by implementing environmental, social and philanthropic projects.

The purpose of the article is to gain deeper understanding of Corporate Social Responsibility and its mplementation process in British Petroleum (BP) Azerbaijan. The aim is to analyse how CSR is defined by BP Azerbaijan and what is the reasons for CSR in BAP Azerbaijan. To perform the research, a qualitative method was used. The primary data has been collected through a field work, including interviews with four staffs of BP who are responsible for planning and implementing of Corporate Social Responsibility activities.

Şərh